YUGA LABS

THE ASK
In anticipation of their 2023 headlining game Legends of the Mara (LoTM) and its tie-in NFT collection, Yuga Labs needed to share the game details and name the NFTs. Quick.

THE ANSWER
After noticing some inconsistencies across assets, I brought stakeholders together to true up everything. Then I wrote the game guide, walkthrough videos, and expansive FAQ. I also named hundreds of NFT traits.

THE IMPACT
We got the Web3 community buzzing by releasing everything a few weeks before the game launch. To date, the most expensive NFT in the LoTM collection is worth $734,212.

Screenshot of Yuga Labs' Legends of the Mara game website featuring a black background, white text, and a purple icon with a play button in the bottom right corner.
Digital illustration of an Otherdeed (i.e. Otherdeed Expanded NFT) in Yuga Labs' game Legends of the Mara. It appears as a floating, fantastical island with colorful mushroom-shaped structures, trees, and plants against a black background.
Information about slots and tiers in Yuga Labs' game Legends of the Mara, explaining how players fill slots with NFTs, drag and drop Oda to assign them, and how environment tiers determine the number of hunters and farmers.
Sample of Yuga Labs' website for Legends of the Mara featuring characters types named Oda, Koda, Mara, and Kodamara, with descriptions, and colorful creature designs.
Digital illustration of a blue Koda with coral-like antlers, yellow and blue eyes, pink tentacle accessory, and striped clothing.
Sample of Yuga Labs' website for Legends of the Mara, featuring a Hunter Mara in the center, with icons of other Mara types (Oda, Koda, Enchanter Mara, Farmer Mara, Kodamora) on the left, and descriptive text about Hunter Mara on the right.
Sample of Yuga Labs' website for Legends of the Mara, featuring an Enchanter Mara and explaining its role in boosting skills and aiding farming and hunting.
Sample of Yuga Labs' website for Legends of the Mara, featuring a Farmer Mara and explaining it is an essential team member that harvests sediment and turns it into fragments, with details about evolving Mara into Kodamara.
Sample of Yuga Labs' website for Legends of the Mara, featuring a Kodamara, which has with multiple red, segmented appendages, all set against a dark background.

TL;DR? Watch the explainer video.
We based the script off of my game guide copy, then I edited it down for length.

In Web3, an FAQ isn’t just a series of questions and answers. It’s where people who are spending (hundreds of) thousands of dollars go to get essential information about their digital assets—and still have a good time.

Of the 65+ Qs and As that I wrote for LoTM, here are a few of my favorite in the brand’s slightly cheeky, dry tone of voice.

Sample of Yuga Labs' FAQ for Legends of the Mara providing information about Mara, tech requirements, supported wallets, and contact information. The text discusses Mara functions, gameplay styles, and the game's Season 1.
Sample of Yuga Labs' FAQ for Legends of the Mara providing information about the game, with sections explaining game mechanics, camp, how and where to assign Oda, and the meaning of percentages, all on a dark background with white text.
Sample of Yuga Lab's FAQ for Legends of the Mara explaining game stats, sections on Otherseed stats, fragment production, farming rate, damage, and total DPS, with graphical data and descriptions.
Sample of Yuga Labs' FAQ for Legends of the Mara with sections explaining gameplay mechanics, loot, and leaderboard details against a dark background, featuring a menu and "Connect wallet" button at the top.
A colorful cartoon scene featuring Bored Ape Yacht Club mascots Curtis and Blue appearing curious, set against a vibrant background with abstract shapes and bright colors.

Partners
CD: Long Vu
Designer: Juan Mora
Digital Producer: Jimmy Wong