SkinnyPop
THE ASK
Before Hershey bought SkinnyPop, the popcorn purveyor was still finding its stride across social platforms. They tapped us in to help out.
THE ANSWER
SkinnyPop has always leaned into levity. We followed suit, concepting and centering their social content around their core audience, millennial women.
THE IMPACT
Based on follower engagement, it was clear that we struck a chord. By placing SkinnyPop in relatable, everyday situations, we positioned them as an essential sidekick to life’s lightest moments.
Partners
Agency: McGarrah Jessee
CDs: Allie and Elliot Nordstrom
Art Directors: Jane Taylor, Kirby Carlberg