Shiner Beer

Prosit!

Born in 1909 in Shiner, Texas and brewed there ever since, the eponymous beer brand wanted to keep creative assets as light as their beer.

I’m a resident Austinite. So I channeled the energy of Texas Hill Country, tailgates, and a damn good time to concept and write Shiner’s print and packaging pieces.

Over five years later, you can still wet your whistle with the beers I wrote packaging for. We even won two ADDYs for our work. Cheers.

Print
Packaging

. Box of Shiner Wicked Juicy IPA featuring colorful tropical hop graphics and bright blue packaging with bold text reading, "A little wicked, a lotta juicy."

Label for Shiner Wicked Juicy IPA with bold text that reads, "Make it your main squeeze." The label describes the beer as a juicy IPA and highlights its dry-hopped tropical hops and full-bodied brew.

A blue can of Shiner Wicked Juicy IPA with a hop illustration and bold text, placed next to white text describing the beer as a juicy IPA brewed by Shiner Brewery in Texas.

Box of Shiner S'more beer featuring a can of the beer next to bold text reading "Grab s'more beer!"

Box of Shiner S'more beer featuring a can of the beer next to bold text reading "Deliciously dark ale."

Label for Shiner S'more beer with bold text that reads, "Satisfy your beer tooth" next to a fire icon. The label describes the beer as being made with dark roasted malts, cinnamon, caramel, graham cracker, and vanilla.

A promotional image with bold text that reads, "Warm up with a cold one" and smaller text that reads, "Our newest seasonal brew is here." To the right, there is a bottle of Shiner S'more beer placed next to a s'more.

McGarrah Jessee
Chris Barnard
Taylor Tokarz
DJ Sherman, Howard Shows

Agency
CD
Senior Copywriter
Senior Designers