SHINER BEER

THE ASK
Born in 1909 in Shiner, Texas and brewed there ever since, the eponymous beer brand looked to us to keep creative assets as light as their beer.

THE ANSWER
I’m a resident Austinite. So I channeled the vibes of Texas Hill Country, tailgates, and a damn good time to concept and write Shiner’s print and packaging pieces.

THE IMPACT
Over five years later, you can still wet your whistle with the beers I wrote packaging for. We even won two ADDYs for our work. Cheers.

. Box of Shiner Wicked Juicy IPA featuring colorful tropical hop graphics and bright blue packaging with bold text reading, "A little wicked, a lotta juicy."

Label for Shiner Wicked Juicy IPA with bold text that reads, "Make it your main squeeze." The label describes the beer as a juicy IPA and highlights its dry-hopped tropical hops and full-bodied brew.

A blue can of Shiner Wicked Juicy IPA with a hop illustration and bold text, placed next to white text describing the beer as a juicy IPA brewed by Shiner Brewery in Texas.

Box of Shiner S'more beer featuring a can of the beer next to bold text reading "Grab s'more beer!"

Box of Shiner S'more beer featuring a can of the beer next to bold text reading "Deliciously dark ale."

Label for Shiner S'more beer with bold text that reads, "Satisfy your beer tooth" next to a fire icon. The label describes the beer as being made with dark roasted malts, cinnamon, caramel, graham cracker, and vanilla.

A promotional image with bold text that reads, "Warm up with a cold one" and smaller text that reads, "Our newest seasonal brew is here." To the right, there is a bottle of Shiner S'more beer placed next to a s'more.

Partners
Agency: McGarrah Jessee
CD: Chris Barnard
Designers: DJ Sherman, Howard Shows

SHINER BEER

TAYLOR TOKARZ