PEACE LOVE DOGS

THE ASK
After more than a decade of training canine companions, Peace Love Dogs (PLD) wanted to update and elevate their brand in time for the opening of their new Houston location.

THE ANSWER
We rebranded PLD from tip to tail, emphasizing their joyful expertise—and organizing their offerings. I wrote the verbal identity and new site, PLD’s main touchpoint.

THE IMPACT
For the first time, the facility’s warmth and professionalism were reflected equally across their brand. Families could easily search for and find the perfect class for their dog, making it even easier to choose PLD.

PLD_VerbalID1.jpg
An open brochure with text about Peace Love Dogs training facility, featuring a simple line drawing of a dog with a red bow tie on the bottom right corner.
Page from a Peace Love Dogs brochure showing a dog resting on a raised bed, with a small bone on the floor nearby. The page's text reads, "Sleep easy knowing your dog will, too," and describes approaches for making a dog's stay enriching.
Sample of the verbal identity for Peace Love Dogs. Text is on a dark blue background with a quote about positivity, building better relationships with dogs and their owners, and reinforcing good habits, with a small logo in the bottom right corner.
A golden retriever sitting on a grooming table with framed photos of two different dogs hanging on the wall behind it.

An extension of their new brand identity, PLD’s site became a simple, welcoming way for families to navigate an array of training, grooming, and boarding options.

Website homepage for Peace Love Dogs featuring a fenced outdoor area with dog trainers and multiple dogs playing on the grass, some near a blue agility ramp.
A sample of the Peace Love Dogs site about boarding. The text reads,"Boarding: First-rate resource. Second home to all," with a white button labeled "Book a stay" below, all on a beige background.
A sample of the Peace Love Dogs site about boarding. The text reads,"Training: Each dog is different. So our pack adjusts to yours," with a white button labeled "Explore all classes," all on a green background.
A sample of the Peace Love Dogs site about PLD Alumni. The text reads "Continued growth. Long-term success." with additional details about alumni benefits, all on an orange background.
A Peace Love Dogs web page displaying dog training programs and classes, including prep school, private training, puppy group class, boarding school, advanced skills, basic skills, AKC trick dog, canine academy, and K9 conditioning.
Sample of the verbal identity for Peace Love Dogs.The text is on a green background next to a simple illustration of a dog wearing a party hat, holding a balloon.

Partners
Branding Agency: Principle
CDs: Carissa Hempton, Elizabeth Kelley, Erin O’Connor
Graphic Designer: Katherine Aclin
Photographer: Julie Soefer