Where training is a treat.

Peace Love Dogs

After more than a decade of training canine companions, Peace Love Dogs (PLD) wanted to update and elevate their brand in time for the opening of their new Houston location.

I wrote their new verbal identity, emphasizing their joyful expertise—and organizing their offerings across their main touchpoint, their site.

For the first time, the facility’s warmth and professionalism were reflected equally across their brand. Families could easily search for and find the perfect class for their dog, making it even easier to choose PLD.

Brand strategy
Verbal identity
Web
Print
Signage
Merch
Brand guidelines

An open brochure with text about Peace Love Dogs training facility, featuring a simple line drawing of a dog with a red bow tie on the bottom right corner.

Page from a Peace Love Dogs brochure showing a dog resting on a raised bed, with a small bone on the floor nearby. The page's text reads, "Sleep easy knowing your dog will, too," and describes approaches for making a dog's stay enriching.

A golden retriever sitting on a grooming table with framed photos of two different dogs hanging on the wall behind it.

An extension of their new brand identity, PLD’s site became a simple, welcoming way for families to navigate an array of training, grooming, and boarding options.

Website homepage for Peace Love Dogs featuring a fenced outdoor area with dog trainers and multiple dogs playing on the grass, some near a blue agility ramp.

A sample of the Peace Love Dogs site about boarding. The text reads,"Boarding: First-rate resource. Second home to all," with a white button labeled "Book a stay" below, all on a beige background.

A sample of the Peace Love Dogs site about boarding. The text reads,"Training: Each dog is different. So our pack adjusts to yours," with a white button labeled "Explore all classes," all on a green background.

A sample of the Peace Love Dogs site about PLD Alumni. The text reads "Continued growth. Long-term success." with additional details about alumni benefits, all on an orange background.

A Peace Love Dogs web page displaying dog training programs and classes, including prep school, private training, puppy group class, boarding school, advanced skills, basic skills, AKC trick dog, canine academy, and K9 conditioning.

Sample of the verbal identity for Peace Love Dogs.The text is on a green background next to a simple illustration of a dog wearing a party hat, holding a balloon.

Agency
Design CD
Web CD
Writing CD
Senior Copywriter
Designer
Photographer

Principle
Carissa Hempton
Elizabeth Kelley
Erin O’Connor
Taylor Tokarz
Katherine Aclin
Julie Soefer