Taking care of Business.

Lyft

Lyft Business lets a company request a car on your behalf. It’s simple. But the sales pitch for it wasn’t; materials leaned on numbers and lacked narrative.

To underscore the ease of using Lyft Business, our in-house growth marketing team turned a record shop’s real story into an organic campaign. We brought it to life by way of a :60 and microsite—which the Lyft sales team fell in love with. They emphasized that showing rather than telling real customer stories has elevated how they pitch Lyft Business.

Film
Print
Web

If you’re filming in a record shop, you show records. The thing is, we didn’t have the rights to film any of the records. So we made our own album artwork and posters. I named the bands and albums. The Lyft design crew did the rest.

Vinyl album cover of a close-up of a hand holding a small peeled orange against a soft pink background, with album title "Small epiphany" and "Oracle" overlayed on the image.
Vinyl album cover of a bright blue poster for Infinite Islands featuring yellow stylized text and links to a contact number, with the slogan "Forever Float" in yellow at the bottom.
Vinyl album cover of an abandoned yellow chair lying on a grassy field, with the album title "Your Daughter's Wife" and "Bicoastal" overlayed on the image.
Vinyl record cover of a person with dreadlocks reaching up to dunk a basketball into a hoop, with the album title "XXXCESS Basket" overlayed on the image.
Vinyl record cover featuring a woman with short hair wearing a leather jacket, holding a guitar. The name Rae Wilson appears at the top in large black letters, with the album title "Crown" in orange at the bottom.
Vinyl record cover of a desert landscape with red hills and mountains under a twilight sky with a visible moon and text "Empirical Lyrical Astral Projectors" in the upper right corner.
Vinyl record cover with yellow background with the word "Longdash" in bold navy blue letters with an asterisk.
Vinyl record cover featuring a distorted sphere with a glitch effect, surrounded by scattered glitch patterns, rainbow streaks, and pixelated text spelling "Glitch" in the bottom right corner.
A vibrant, colorful poster advertising the Knocked Fest event. The left side features a large photo of a singer performing on stage with a band in the background, with bright lights and a dark night sky. The band's guitarist has braided hair and wears a suit. The top left corner says "KNOCKED FEST AFTER DARK" with a lightning bolt. The bottom left corner lists bands like Slevement to Sigh, Good Bad News, Buzzkill, Against!, Underlords, Still 22, Arachnids, Sound Ride. The right side shows a pink poster with a black-and-white photo of three friends, with text announcing a Five Star Block Party on April 7, 1992, in San Francisco, CA.

We directed folks from the :60 to the microsite, where the case study lives.

A webpage for Lyft Business featuring a case study on managing customer records, showing a woman reading a vinyl record, a map on a laptop screen, and a person holding a smartphone with a notification.
Vinyl record album titled "The Way Home" with a cover illustration of two faces in profile, one in dark purple and the other in blue, with a large gold hoop earring in the blue face.

Agency
CD
Copy ACD
Design ACD
Senior Content Strategist
Senior Designer
Producer
Production Company

Lyft
Nancy Strange
Alex Solarte
Claire Hartinger
Taylor Tokarz
Giselle Matz
Ellen Black
Even Odd