GOODE HOLIDAY

THE ASK
During the 2020 pandemic, nobody knew what to do for Thanksgiving. Luckily, Goode Company did. Our task was to tempt Houstonians with a Goode Company feast (even if folks couldn’t gather round).

THE ANSWER
Through mouthwatering photography and quippy copy, we showed Houstonians how to savor the season once more. The executions spanned OOH, web, email, digital ads, print, and signage.

THE IMPACT
By bringing equal parts warmth and wit to the table, we were able to put Goode Company at the top of everyone’s invite list—and remind our fellow Texans that there was still plenty to celebrate.

A Goode Company pecan pie topped with whole pecans in a pie dish on a wooden table, with the text, "Homemade. Just not in yours."
Text image with the Goode Company logo and the phrase "You crave. We cook."
Sliced beef tenderloin on a wooden board with salt, pepper, mashed potatoes, and roasted carrots on a rustic wooden table with a glass of red wine. Overlaid text reads, "Gather around the Goode."
A sign with the message, "Warm wishes. Slow-smoked." and a small star at the top.
A Goode Company pecan pie on a gray surface with red flowers, gold decorative branches, a bowl of whipped cream, and a clear plate with forks, alongside the text "There's plenty of Goode ahead."
A table set with mashed potatoes, green beans, sliced meats, and cranberry sauce, with glasses of white and red wine, and a lit candle. The text reads, "Savor a homemade meal you didn't make."
Goode Company reheat instructions with a red background, gold star, and white text that reads, "Reheat. Rejoice. Scan for oven instructions." and a QR code.
A holiday gift card promotion for Goode Company featuring a pecan pie, whipped cream, wine glasses, and decorative string lights on a table.
Billboard advertising Goode Company's pecan pie with the text "Piece on Earth" next to a photo of the pie with a piece missing.

Partners
Branding Agency: Principle
CD: Erin O’Connor
Designers: Ceci Castellanos, Katherine Aclin
Photographer: Jody Horton