FARMHOUSE DELIVERY

THE ASK
Farmhouse works with Texas farmers and ranchers to bring locally grown fare to nearby neighbors. But with bigger names like HelloFresh moving into their market, they looked to update their brand.

THE ANSWER
After digging into Farmhouse’s brand and business, I saw an opportunity: by organizing and simplifying their offerings, we could create a better customer experience—and strengthen their brand story.

THE IMPACT
Armed with a new visual and verbal identity, Farmhouse finally had the tools to reach a larger audience and articulate all the ways they help people and our planet.

Verbal identity sample for Farmhouse Delivery that reads, "Welcome to Farmhouse" with a a paragraph about their delivery service and support for farmers. The subheader reads, "But that's just the topsoil. Let's dig a little deeper."
Two bowls of butternut squash soup garnished with herbs, with a red tomato, a halved yellow tomato, fresh ginger, and herbs on a marble surface.
Close-up view of rich, dark soil with a text overlay that reads "Everything goes and grows together." with a small note above saying "Even beets."
Verbal identity sample for Farmhouse Delivery that reads, "We have the world's best farmer. Earth." with a small bee logo in the bottom right corner.
A pile of ripe pears with one pear cut in half revealing the white interior and seeds.
Verbal identity sample for Farmhouse Delivery that reads, "Do your food a flavor." with a small bee logo in the bottom right corner.
Verbal identity sample for Farmhouse Delivery that reads, "Our secret ingredient? Dirt." with a small bee logo in the bottom right corner.
Fresh peach galette with a rustic crust, filled with sliced peaches and a glazed fruit filling.
A person holding a small orange tomato between their thumb and index finger, with blurred greenery and a person in the background.
Verbal identity sample for Farmhouse Delivery with text that reads, "Grow the good." The text is over a changing background displaying images of various fruit.

The new brand tagline was written to not only reflect Farmhouse’s ethos, but to speak to their various audiences—their customers, partners, and employees—and remain flexible in meaning. (i.e. responsibly raise cattle, buy local produce, cook with those you love, compost where possible, etc.)

Text on a green background stating, 'Since 2009, we've grown and distributed close-made food to close-by Texans. It all starts with our partners. Whether we've worked with a farmer, rancher, or chef for a decade or are meeting for the first time, we
Sample of the verbal identity for Farmhouse Delivery, emphasizing the value of each piece of produce and meat chosen by Farmhouse and promoting local economy and earth-conscious choices.
Sample of the verbal identity for Farmhouse Delivery on a pale green background and the headline "We bring the best to fruition." Below are four numbered sections: 1. Pick, 2. Prep, 3. Send, 4. Share.
Verbal identity sample for Farmhouse Delivery. On the left side of the page, there's an image of man sitting inside a chicken coop holding a turkey. The right side of the page has a text overlay that reads "We're here to feed something deeper."
Verbal identity sample for Farmhouse Delivery. Text is black on a lavender background and reads, "Food should be fun. Put on the music and watch onions dance in oil. Open the door for the breeze and guests. Crack jokes while the butter softens."

Partners
Branding Agency: Principle
CDs: Erin O’Connor, Elizabeth Kelley
Designers: Drake Preston, Katherine Aclin