APPLE | LUNAR NEW YEAR
THE ASK
Roughly 2 billion people around the world celebrate Lunar New Year, a holiday associated with good fortune and gift-giving. Enter Apple.
THE ANSWER
In reference to the themes of the Year of the Snake, we centered messaging around wisdom and luck. The work lived across Apple.com, in inboxes, and beyond, and was translated into 7 languages.
THE IMPACT
We showed a global audience a simple way to celebrate on a grand scale: with gifts that respected and reflected the Lunar New Year and its traditions.
Apple.com home page
(Campaign launch: gifting others)
Email
(Campaign launch: gifting others)
Email
(Campaign close: gifting yourself)
Apple Store online (Singapore)
Apple.com home page
(Campaign close: gifting yourself)
Partners
CD: Jeff Whitney
ACDs: Alex Gavin, Amarides Montgomery
Senior Writer: Kevin Dunleavy
Art Directors: Memoli Ward, Mya Nguyen
Designers: Chuojing Xu, Sunny Xue
Lead Producer: Michelle Ong Weger
Producer: Bryant Vu