ANDIRON

THE ASK
While building his fourth restaurant, Houston restauranteur Michael Sambrooks tapped us in to name his new Spanish steakhouse and create its brand identity. 

THE ANSWER
We let the food and ambiance of Andiron speak for itself. I kept the verbal identity simple, emphasizing the elegance of the space and the global grilling techniques that foodies would find there. 

THE IMPACT
In just a short time, Andiron has made its mark on Houston. It’s been featured in Forbes and Eater, and earned a loyal following within a crowed steakhouse market. 

Outdoor wall with sign that reads "Where there's smoke" with an arrow pointing left and a small green plant below it, next to a building with a vertical sign that says "Andiron" and a large window below the sign.
Sample of verbal identity and website for Andiron, a Houston steakhouse. Black background with white text describing the restaurant's philosophy on preparing meats, mentioning flavors, searing, and service, and concluding with "Welcome to Andiron."
Several round, orange leather Andiron coasters, some embossed with the Andiron logo, others embossed with the tagline, "To flame and good fortune."
Andiron wine menu, which is a leather-bound book with an embossed quote on the cover, placed on a wooden table near bowls of salad and sauce.
A glass of an amber-colored cocktail with ice cubes and a lemon wedge garnish, served on a round leather coaster on a dark wooden surface.

We built Andiron's website from scratch, bringing it to life by leveraging the verbal identity and new branding.

Sample of verbal identity and website for Andiron, a Houston steakhouse. Image of the restaurant interior with black teal booths and hanging modern light fixtures. The right side shows a table with wine, a glass, and various plated dishes of food.
Sample of verbal identity and website for Andiron, a Houston steakhouse. Image of the restaurant interior with abstract art on wooden walls, black chairs around a table set with glassware and plates. Another image of a salad on a white plates.
Black envelopes with a gold embossed quote and a wax seal with a letter A, arranged on a dark surface.
Black matchbooks with gold lettering reading "ANDIRON" on a dark green surface. Some matchbooks are open revealing black matchsticks inside.

Partners
Branding Agency: Principle
CDs: Carissa Hempton, Elizabeth Kelley, Erin O’Connor
Photographer: Julie Soefer