Where there’s smoke…

Andiron

While building his fourth restaurant, Houston restauranteur Michael Sambrooks tapped us in to name his new Spanish steakhouse and create its brand identity. We let the food and ambiance of Andiron speak for itself.

I kept the verbal identity simple, emphasizing the elegance of the space and the global grilling techniques that foodies would find there. 

Verbal identity
Web
Print
Signage
Brand guidelines

Outdoor wall with sign that reads "Where there's smoke" with an arrow pointing left and a small green plant below it, next to a building with a vertical sign that says "Andiron" and a large window below the sign.
Sample of verbal identity and website for Andiron, a Houston steakhouse. Black background with white text describing the restaurant's philosophy on preparing meats, mentioning flavors, searing, and service, and concluding with "Welcome to Andiron."
Andiron wine menu, which is a leather-bound book with an embossed quote on the cover, placed on a wooden table near bowls of salad and sauce.
A glass of an amber-colored cocktail with ice cubes and a lemon wedge garnish, served on a round leather coaster on a dark wooden surface.
Sample of verbal identity and website for Andiron, a Houston steakhouse. Image of the restaurant interior with black teal booths and hanging modern light fixtures. The right side shows a table with wine, a glass, and various plated dishes of food.
Sample of verbal identity and website for Andiron, a Houston steakhouse. Image of the restaurant interior with abstract art on wooden walls, black chairs around a table set with glassware and plates. Another image of a salad on a white plates.
Black envelopes with a gold embossed quote and a wax seal with a letter A, arranged on a dark surface.
Black matchbooks with gold lettering reading "ANDIRON" on a dark green surface. Some matchbooks are open revealing black matchsticks inside.

Principle
Carissa Hempton
Elizabeth Kelley
Erin O’Connor
Taylor Tokarz
Julie Soefer

Agency
Design CD
Web CD
Writing CD
Senior Copywriter
Photographer